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Using Embedded Analytics to Make Reporting Much Easier

by Yolando B. Adams

Analytics is an important component of any business. Regardless of your department, it’s important to be able to collect, measure, and analyze data to understand better how your company is performing against pre-determined benchmarks as well as the competition at large. As such, business intelligence is generally made or broken down based on how you can look at your various analytics dashboards and draw important conclusions from the dashboards about your sales, productivity, and other trends.

That said, it’s easy to get overwhelmed by the wealth of data your company faces every quarter. When those dashboards are in separate places or managed by different departments, it can be difficult to bridge the gap between data analysis and business application. Even if you have access to each dashboard, business processes spread between separate analytics platforms or tools can be cumbersome. A more efficient way is to use an embedded analytics platform for handling high-level business intelligence while leveraging your existing, albeit disparate, analytic capabilities. If you’re scratching your head wondering, “What is ?” read on to learn more about how an embedded analytics solution can make enterprise reporting much easier for your business.

What is embedded analytics?


As an analytics solution, embedded analytics allows you to manage your data visualization workflow much more broadly. For example, most analytics software has an interface for providing advanced analytics. Within separate applications, each software application has its dashboard for reporting. This can make the user experience redundant and complex since you must look at different dashboards for additional insights. Especially if you have a different kind of data set in each piece of analytics software, it can be hard to find actionable insights from multiple data sources or analytics applications.

The customer experience in this sort of situation is less-than-ideal. After all, providing valuable insights about your data is challenging if you can’t quickly and easily report on different aspects of your data. Especially in the case of a large enterprise with complex financial systems and a broad range of business users, it can be even more difficult to analyze your key performance indicators. Embedded analytics offers powerful BI tools (business intelligence tools) to combine your reports and provide a more streamlined way to measure and investigate various data insights.

How do embedded analytics help you report more easily?


By improving user experience, embedded analytics makes reporting based on data and business intelligence much more powerful than trying to combine different analytics products’ dashboards. This is primarily because analytics projects become far more straightforward when their functionality comes powered with tools beyond traditional business intelligence. It’s also worth remembering that an embedded analytics platform offers users more intuitive self-service tools to discover new insights.

With staff members empowered to use drag-and-drop UI tools to rearrange and visualize their data sets effectively, it’s easier than ever for the business users who need to use your analytics modules to find a way to adapt the tools they’re operating with their methodologies in customer relationship management or business process applications. Having a more intuitive way to engage with large data sets ultimately makes it easier for your teams to form actionable conclusions from a more empowering user workflow. In some situations, having more relevant information from your embedded analytics solution can even help you leverage all available data to find new revenue streams and improve customer satisfaction.

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